For those not familiar with the various platforms, the contemporary obsession with social media can be a bit daunting. Whether you’re a small business owner or just trying to get with the times, there’s a lot to learn. It may seem daunting but it’s worth the effort. A strong social media presence can mean the difference between a successful marketing campaign and a failed one.
Twitter is one of the most popular social media platforms to date because it is a great way to share information about your company or products succinctly and efficiently. You can share updates about your entrepreneurial efforts in 140 characters or less and share them with people all over the world. Let’s explore the top 3 reasons you should use twitter.
Reason #1: It allows people who are interested in your company or products to “follow” you
Twitter can be an extremely useful marketing tool when used correctly. When it comes to tweeting, it’s important to remember that quality is more important than quantity. It’s much better to have 50 followers that fit your targeted demographic than having 1,000 followers who don’t. Also, followers who are active are key. You want followers who will share your links and retweet your updates. However, it’s just as important to make sure they are actually potential customers. If you can find the “Influencers” of your niche market, they will act as a free marketing tool. If you’re able to do these things while following ethical marketing principals, you’ll be pleased with the outcome.
Reason #2: Twitter allows you to interact with your followers (a.k.a. your potential customers)
By taking advantage of everything Twitter has to offer, you can generate a responsive group of followers. It allows you to interact with people who are genuinely interested in your business. They will view your links, retweet you, and respond to your updates. With a responsive group of followers, you can grow your business and direct people to your website.
It’s important to keep in mind that there are different ‘types’ of Twitter users and you should choose which one to gear your social media presence towards. While many businesses may think having a larger audience is the best way to spread the word about your company, it’s actually much more effective and efficient to target a core group of Influencers. If they have a large following, getting them to interact with you will spread your reach with minimal effort. When they mention you in a tweet, their entire following will see it. This can lead to them viewing your Twitter profile to see what you’re about.
Recently, companies are using Twitter as a powerful customer service device. By scouring through tweets and hashtags, they’re able to see what their customers are saying about them. When the mentions are positive, it’s a perfect way to interact with satisfied customers and also share their experiences with other followers. If there are negative comments about your products or company as a whole, you can interact with them in a public platform, showing your proactive mentality towards customer service issues. It can also keep a negative comment from going viral, which could then lead to a public relations crisis.
Reason #3: By using your following of Influencers, you can build relationships and promote your company
When an influencer endorses your company or product, it makes your company more credible. It also expands your reach. If an influencer retweets a link to your website, it can do wonders. By marketing towards bloggers, webmasters, publishers, journalists and other business owners, you can build relationships with people who influence consumers. By marketing towards influencers as well as end-users of your products, you will make the most of your campaign.
The best analogy for Twitter is to compare it to a cocktail party. You give information to one group of people, who then carry it with them and share it with others who you may not know. By giving information about your products and business to a core group of responsive followers, your tweets will gain a great amount of momentum. So rather than trying to get the message out to thousands of people, you can focus on building relationships with Influencers, who will then essentially do the work for you.
One great way to build a following is to offer coupons or specials to your social media followers. If your business revolves around retail or food, you can provide a link to a coupon for customers to download. This will drive traffic to your brick and mortar storefront or your online store. A great example of using this technique successfully is an ice cream vendor in San Francisco, CA. Each day he tweeted his location, the flavor of the day and any special offers he had going. His business then became a viral phenomenon on Twitter.
While there are many different pieces of advice about social media marketing techniques, it’s best to keep it simple and focused. A successful campaign is efficient and interactive.
Good luck and happy tweeting!