Many of us are married to our email addresses, bonded to domains like outlook.com, live.com, gmail.com, etc. When it comes to life at the office, however, addresses like that hardly exude any sort of professional aura. They’re bland, basic, without a real brand establishing their email as one sent by an official representative of your company.
Email packages included with your website can help you and your clients establish a brand-affirming relationship, right from the first email interaction. Seeing your name or department @yourdomain.com below the subject line immediately ties their mind with the brand.
Other advantages include the flexibility accounts tied to a business email account can have. You could have separate emails for departments, such as firstname.lastname@example.org or email@example.com. Initial systems could be put in place for employees as well, to make remembering and organizing contacts effortless.
The Organizational Element
It may sound odd, but email, for some businesses, is the lifeline of an efficient workplace. When interoffice communications take place online, it’s best they get through to the other side unimpeded. Custom email addresses can help you organize your contacts with a clarity unavailable to businesses dealing with an ersatz collection of inboxes.
Being able to create separate addresses specific to different departments is another advantage. A distinct address would allow employees in that department a common address. Through this, they could deal with general inquiries specific to their own role, and be able to deal with it quicker and more effectively than if the writer was bounced between several departments looking for the correct contact. If someone needs information on the business, they’d be better off emailing firstname.lastname@example.org than guessing the address for the P.R. guy.
Finally, email services affirm your brand, helping to serve as a special marketing tool for your business. It shows a professional approach to online communications by your business and makes a subtle, but vital impression on your clients.