Not many business owners think of their website as a potential revenue source. But with a little elbow grease and business acumen, you can turn your website into a money-making tool. Benefits of Direct Advertising Set your own Ad Rates When advertising brokers get involved with B2B marketing, the prices are usually predetermined. When you choose to do direct advertising,...

For those not familiar with the various platforms, the contemporary obsession with social media can be a bit daunting. Whether you’re a small business owner or just trying to get with the times, there’s a lot to learn. It may seem daunting but it’s worth the effort. A strong social media presence can mean the difference between a successful marketing...

On the web, if you want your product to get noticed, people need to be able to find it. When looking for a market to utilize to make that happen, you need to go somewhere people’s eyes are headed—and staying—to ensure the best results. Google is the big one of course, attracting 1.1 billion users every day (more than 1/7th...